A PIM is a software solution that helps a retailer control its products via a centralised system. It means having one point of entry to gather and enrich a product’s data, and publish the information out to all the desired digital selling channels.
Now more than ever the market is driving retailers to increase their digital market presence. Optimising products in numerous channels simultaneously through one solution is where OMIO PIM comes in. We are enabling retailers to get products optimised digitally, getting them to market in the fastest time possible, making the most of influencer marketing.Find out more
With OMIO PIM, our SaaS solution, we are driving customer experience management and tailoring this to the individual digital channel and therefore the customer need.
For example, the customer and product information required for someone who shops on Amazon requires different information to the customer who shops on eBay, Zalando, Otto, Tmall, Etsy, Jet.com, Mercardo Libre, or Walmart – to name just a few! With OMIO PIM, we are enabling one point of data entry to then translate the data for numerous digital selling channels, meaning that retail teams can ensure a cohesive and tailored customer experience, no matter which channels your customers might hop between.
With our specialist retail PIM solution, multiple teams and head office members of staff can work on product creation at the same time, managing big data for the multitude of selling channels simultaneously.
With our user-friendly traffic light functionality, managers can review product data, send it back for review and can also easily see which data is missing, speeding up the product’s route to market.