We’ve been very busy bees at OMIO PIM HQ and, last week, we were in London on a secret mission… We’re very proud of our fashion-specialist PIM solution and the benefits it can drive for teams across the business. Last Wednesday, we visited some very excited members of a successful women’s fashion brand to tell them about how OMIO PIM...

For most of us, a new year signifies a new, promising start. Whether that’s a new diet, ceasing old habits or even starting up new (and better!) ones, it’s a fantastic time to take stock and assess what aspects of our lives to ditch and what to keep. It’s no different for the fashion industry either; whilst seasonal trends and...

What do customers want? Whatever you sell, however you sell it, the focus on providing the best customer experience – and anticipating their needs – is the silver bullet to thriving in the current retail environment. Looking at successful retailers, the one thing they have in common is an attitude towards their customers that makes them feel valued. The best...

Fashion is, in many ways, unlike any other product-selling industry. Whilst there is arguably a shelf life for fashion products – it’s probably going to be tougher shifting skimpy bikinis through the winter months than in the run-up to summer – it’s not this that spurs retailers on to shift stock. Instead, there’s also a growing necessity to beat...

This week we’re inviting you to go behind the scenes at OMIO PIM’s development headquarters… Our development and project management team have been working on our fashion-specialist PIM solution, helping retailers to future-proof their digital strategy and increase their speed to market. Featuring insights into the daily scrum, steering meetings, design reviews and product development, our latest video lifts the lid...

French, Italian, Spanish, Danish… it doesn’t matter what language you speak. At OMIO PIM, there’s only one language that we’re fluent in – and that’s fashion. There might be lots of different non-industry specific PIM solutions on the market but, as a fashion retailer, that doesn’t mean that they’re best suited to help your business. Here’s why fashion retailers need...

These days, it’s not just ‘enough’ to give customers some product information. Yes, accurate and detailed product data is key to positive customer experience, but it’s not enough with data alone. Modern customers are, in some ways, returning to retailing of old; they want a more emotional connection with products and brands, with descriptions that mean actually something to...

Returns: a necessary evil or a handy tool for an enhanced customer experience? Whatever your personal views, it’s undeniable that the ease of a retailer’s returns offering plays a fundamental part in securing online sales. But with stock being moved around – from retailer to customer and potentially back to the retailer again – sales figures morphing due to...

September. A new school year, the official start of autumn and also time for the start of a new fashion season. However, whilst it’s always exciting when new product ranges hit the shelves for consumers, it also means new headaches for a retailer’s digital teams: product data needs to be uploaded quickly and efficiently, ready for customers to snap...

Whether it’s Tom Cruise in Top Gun, Usain Bolt at the Olympics or Sonic the Hedgehog whizzing past, sometimes life is better when it’s in the fast lane; similarly, in today’s retail world, certainly nothing ever stands still. But why is speed to market so important to retailers? And how is it a competitive advantage? Beat the Competition It’s nothing new...