Omio Blog

How the Power of Product Content Pushes Conversions

Whether you’re sat on the bus, walking around on your lunch break or browsing the ‘New In’ section of ASOS at 3am, finding your next new purchase is only a few clicks away. In the past ten years, Britain’s online sales have been continuously growing, making up 18.1% of all retail sales in March 2019. With shopping habits constantly evolving...

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Gen Z and Millennials: What Do They Want to See? | OMIO PIM

They’re young, digitally savvy and have adopted new ways of doing things; for those born between 1995 and 2015, Generation Z are a growing cohort and one with ever-increasing spending power. But how should retailers be interacting with this generation? And what content do they want to see? In their latest report, Drapers surveyed 2,000 consumers aged between 18 to...

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PIM Best Practices - OMIO PIM

So, you’ve decided to take the next step in securing your brand’s digital future and you’ve implemented a PIM solution. All the relevant teams have received training, workflow processes have been updated and you’re excited to utilise the new system to have better control over all your product data, as well as increasing your speed to market. But what...

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The Challenges Facing Modern Retailers - OMIO PIM

This week we speak to Stacey Dorrian, a Head of Merchandising with nearly 20 years of experience about the challenges facing modern retailers. Hi Stacey! Could you tell us a bit about your background? I am a Head of Merchandising with nearly 20 years of experience in the Fashion Retail sector. I started my career in 2000 as an Allocator for...

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Checking Out Instagram: The Social Network Becomes a Shopping Channel - OMIO PIM

Checking Out Instagram

  • Wednesday 17th April, 2019

In the 1971 film, Willy Wonka & the Chocolate Factory, Charlie Bucket gets to try out Willy Wonka’s latest technological invention, Wonka Vision. For this, consumers watch an advert and simply reach inside to “grab” a chocolate bar. Fast forward to 2019 and Instagram is one step closer to turning this fiction into fact. Instagram recently announced the launch of...

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How to best optimise products in a digital marketplace - OMIO PIM

In the crowded online world of competitive online content, modern retailers are looking to make their product data shine as a cut above the rest. But how should brands be looking to best optimise their products? Here are our five top tips. Augment the Content In 1996, Bill Gates claimed that ‘content is king’. Over two decades have passed, but his...

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Renato Pastorino Q&A - OMIO PIM

This week, we speak to Renato Pastorino, Retail Assist’s Chief Commercial Officer, about OMIO PIM’s foundations and why it’s imperative for fashion retailers to reach their digital marketplaces with ease and speed. Hi Renato! Tell us a bit about your background. I’ve worked in retail and serviced the retail sector for longer than I want to admit! I’ve spent most of...

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OMIO PIM What You Need to Know

OMIO PIM: What You Need to Know

  • Wednesday 6th March, 2019

What is OMIO PIM and how does it work? We’ve put together a flash guide to OMIO PIM in our infographic below. With our multi-channel SaaS solution offering benefits such as agile product creation, synchronised teams, fewer markdowns and better optimised products, OMIO PIM enables your brand’s digital strategy using our five step process.   Want to know how OMIO PIM can...

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PXM: The Evolution of PIM

  • Tuesday 5th February, 2019

In technology, nothing ever stands still. Looking for a way to keep customers satisfied, happy and purchasing is a constant battle for retailers. Having some way of dealing with the various data demands has led to Product Information Management (PIM) becoming widespread; the information needed to sell and market items is organised by PIM centrally and then given out...

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As a retailer, your brand is your most important asset. Whilst your product offering is your main concern, unless your brand is strong, you’ll struggle to attract customers to offer your product in the first place. Whether you’re a physical retailer, an online retailer or both, it’s imperative that you work on boosting your brand to see a growth in...

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