Fashion is, in many ways, unlike any other product-selling industry. Whilst there is arguably a shelf life for fashion products – it’s probably going to be tougher shifting skimpy bikinis through the winter months than in the run-up to summer – it’s not this that spurs retailers on to shift stock. Instead, there’s also a growing necessity to beat...

This week we’re inviting you to go behind the scenes at OMIO PIM’s development headquarters… Our development and project management team have been working on our fashion-specialist PIM solution, helping retailers to futureproof their digital strategy and increase their speed to market. Featuring insights into the daily scrum, steering meetings, design reviews and product development, our latest video lifts the lid...

French, Italian, Spanish, Danish… it doesn’t matter what language you speak. At OMIO PIM, there’s only one language that we’re fluent in – and that’s fashion. There might be lots of different non-industry specific PIM solutions on the market but, as a fashion retailer, that doesn’t mean that they’re best suited to help your business. Here’s why fashion retailers need...

These days, it’s not just ‘enough’ to give customers some product information. Yes, accurate and detailed product data is key to a positive customer experience, but it’s not enough with data alone. Modern customers are, in some ways, returning to retailing of old; they want a more emotional connection with products and brands, with descriptions that mean actually something...

Returns: a necessary evil or a handy tool for an enhanced customer experience? Whatever your personal views, it’s undeniable that the ease of a retailer’s returns offering plays a fundamental part in securing online sales. But with stock being moved around – from retailer to customer and potentially back to the retailer again – sales figures morphing due to...

September. A new school year, the official start of autumn and also time for the start of a new fashion season. However, whilst it’s always exciting when new product ranges hit the shelves for consumers, it also means new headaches for a retailer’s digital teams: product data needs to be uploaded quickly and efficiently, ready for customers to snap...

Whether it’s Tom Cruise in Top Gun, Usain Bolt at the Olympics or Sonic the Hedgehog whizzing past, sometimes life is better when it’s in the fast lane; similarly, in today’s retail world, certainly nothing ever stands still. But why is speed to market so important to retailers? And how is it a competitive advantage? Beat the Competition It’s nothing new...

Firstly, what is a PIM? PIM stands for Product Information Management and is a software solution that helps retailers to reach their digital marketplace. When a customer begins a search, online or offline, they expect to find the item they want – quickly and easily. The best way for modern retailers to thrive is to grow their digital marketplace: a...

Instagram, Twitter or YouTube; no matter what the social channel, the power that digital influencers now hold has changed the face of marketing forever. But is influencer marketing really all that important and, if so, how can retailers use it to their advantage? Click here to watch the video on YouTube Influencer Marketing: The Stats Word of mouth sales now generate more...

Earlier this month we attended the Nottingham Digital Summit: the largest digital event in the Midlands, covering everything from PPC to SEO, with everything digital in-between. One of our favourite items on the agenda was delivered by Susan Hallam, CEO at Hallam, a leading digital agency based in Nottingham. In her session, ‘Marketing in a Digital World’, Susan argued that...