Omio Blog

How Do I… Make My Content More Amazon Friendly? | OMIO PIM blog

Whether it’s wellies, dresses or the perfect handbag – whatever you’re searching for, there’s a very high chance that Internet giant, Amazon, is selling it. However, as a retailer, how do you make your content Amazon-friendly? What is it that Amazon are looking for? And how best to tailor your copy to their global audience? This week, in the next...

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How Do I… Expand My Digital Marketplace? OMIO PIM Blog

It doesn’t matter whether you’re an omnichannel or multi-channel retailer, feeling the pressure from store estates or are just wanting to expand your brand presence: the best way for modern retailers to thrive is to increase their digital marketplace. So, how to achieve this? Well, one solution is for retailers to manage specific digital marketplaces, one to one. And connecting...

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Our 3 Reasons Why Your Business Needs a Cloud-Based PIM

Brand website. Concessions’ websites. Instagram. Facebook. Amazon. No matter what your online channels, retail businesses with any online presence will be dealing with vast amounts of information. It’s paramount that every product advertised and sold online needs a detailed description; sizes, patterns, materials and colours are just the beginning, and when this information changes or alters due to SEO...

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Drapers Digital Festival - OMIO PIM Blog

Last week, we attended the Drapers Digital Festival 2019, at which speakers both from retail and supplier backgrounds came together to speak about the challenges being faced and how the digital world can help everyone to navigate the increasingly stormy seas that those who work within the retail sector are currently facing. Digital: the Key to Survival John Allen, Chief Executive...

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How the Power of Product Content Pushes Conversions

Whether you’re sat on the bus, walking around on your lunch break or browsing the ‘New In’ section of ASOS at 3am, finding your next new purchase is only a few clicks away. In the past ten years, Britain’s online sales have been continuously growing, making up 18.1% of all retail sales in March 2019. With shopping habits constantly evolving...

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Gen Z and Millennials: What Do They Want to See? | OMIO PIM

They’re young, digitally savvy and have adopted new ways of doing things; for those born between 1995 and 2015, Generation Z are a growing cohort and one with ever-increasing spending power. But how should retailers be interacting with this generation? And what content do they want to see? In their latest report, Drapers surveyed 2,000 consumers aged between 18 to...

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PIM Best Practices - OMIO PIM

So, you’ve decided to take the next step in securing your brand’s digital future and you’ve implemented a PIM solution. All the relevant teams have received training, product workflow processes have been updated and you’re excited to utilise the new system to have better control over all your product data, as well as increasing your speed to market. But...

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The Challenges Facing Modern Retailers - OMIO PIM

This week we speak to Stacey Dorrian, a Head of Merchandising with nearly 20 years of experience about the challenges facing modern retailers. Hi Stacey! Could you tell us a bit about your background? I am a Head of Merchandising with nearly 20 years of experience in the Fashion Retail sector. I started my career in 2000 as an Allocator for...

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Checking Out Instagram: The Social Network Becomes a Shopping Channel - OMIO PIM

Checking Out Instagram

  • Wednesday 17th April, 2019

In the 1971 film, Willy Wonka & the Chocolate Factory, Charlie Bucket gets to try out Willy Wonka’s latest technological invention, Wonka Vision. For this, consumers watch an advert and simply reach inside to “grab” a chocolate bar. Fast forward to 2019 and Instagram is one step closer to turning this fiction into fact. Instagram recently announced the launch of...

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How to best optimise products in a digital marketplace - OMIO PIM

In the crowded online world of competitive product content, modern retailers are looking to make their product data shine as a cut above the rest. But how should brands be looking to best optimise their products? Here are our five top tips. Augment the Content In 1996, Bill Gates claimed that ‘content is king’. Over two decades have passed, but his...

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