Enrich: Meet the Second Stage of OMIO PIM

  • 29th May 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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Want to get specific product information out to market and tailored to each marketplace? Want to provide a structured workflow to underpin your products creation, enrichment and distribution to your selling channels? OMIO PIM provides the best in product experience management.

After the first stage of OMIO PIM’s process, Initiate, has been completed, the product moves in its journey to the second phase: Enrich.

What happens in the Enrich stage?

Once your basic data has been created, you can enrich your product collaboratively across teams, adding core, channel-specific and marketplace attributes at any time – in any language or alphabet.

Regardless of job role, teams can enrich product content simultaneously, or you can manage the workflow of products through the business, meaning enrichment can be controlled to automatically guide users to any outstanding tasks or next steps. For example, web content teams may write the product descriptions once the images have been linked.

Watch our video for more information here.

Importantly, this provides key information which can be shared across all stakeholders, letting them plan and promote earlier in the product journey.

With 9,999 available product attributes, you can set up fully customised product data, specifying fabrics, size ranges, shapes, composition and material types, as well as capturing keywords to improve product SEO.

With so much flexibility you can afford to offer up more focused details whilst taking advantage of rapid market changes, such as a social influencer wearing your product, or add in additional product SEO descriptions to capture market trends -to quickly optimise product information, enabling you to sell more stock at full price. You can also link products together to upsell and complement your items.

What are the benefits of the Enrich stage?

  1. Key changes made to a product’s data in the future will automatically update your sales channels and third-party systems. Plus, you can also bulk upload and update attributes.
  2. Keep all of your product information in one place for web, merchandise, legal and social media – so you don’t have to search across multiple systems for the information you need.
  3. Visual dashboards enable a high-level view of product progress and completion status.

What’s the next stage?

The next stage of the process is Select. In this phase, merchandisers can select which products are being sent to which channel. Read next week’s blog to find out more.

OMIO PIM: a single place to manage all of your product information in real time. Say goodbye to spreadsheets and multiple systems and hello to team collaboration and enriched data.


We’d love to show you around our solution – click here to book a demo.

  • 29th May 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

Add me on LinkedIn

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