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Easily and quickly allocate items for sale

You can easily create and amend selling channels to send product information across your retail marketplace, enabling the flexibility to create specific channel ranges within the system. Once channel filters are set up, any future products can follow the same rules, saving your teams huge amounts of time.

Using your configured selling channels, you can manage which products are selected for your stores, website, concessions, or other marketplaces. For example, you may want to send dresses but not jewellery. Or, for high volume, low margin items, attribute these to a specific marketplace, retaining brand integrity for premium items. You can also choose to include or exclude product characteristics such as colours and size ranges.

Simply manage your selling channels

Dynamically adjusting attribute content allows you to customise feeds, adding, amending or excluding certain characteristics, depending on the selling channel. For example, if a particular colour is not popular in a certain country, you can easily exclude it, or you may want to use social media attributes to showcase top market trends.

OMIO PIM also allows you easy management and flexibility based on the channel, meaning you can ensure the relevant product for the target demographic reaches the correct channel.

You may have product agreements in place with channels, which can simply be uploaded to OMIO PIM from an Excel spreadsheet.

OMIO PIM provides the ability to create and upload initial products, easily managing changes and enrichment of products to multiple selling channels. By dynamically sharing incremental changes, you can reach digital marketplaces – fast – reacting to market influencers, key fashion trends, rapid product launches or by setting up a new selling channel at any time.