Let’s Get Started: How OMIO PIM Enables Quick Product Initiation

  • 19th February 2021
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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They say that getting started is often the hardest part. Whether it’s a blank sheet of paper, the beginning of a new gym routine or learning a new language, sometimes it’s the initial stages that are the worst bit.

However, at OMIO PIM, we believe that product data shouldn’t be a headache. In fact, our solution enables you to create products in as quick as 45 seconds, ready for the rest of the head office team to work on them. Here’s more about the Initiate stage.

Let’s Get Started: How OMIO PIM Enables Quick Initiation

How to start product initiation

OMIO PIM runs a 5-step process: Initiate, Enrich, Select, Translate, Publish. The first stage, where product initiation takes place, is Initiate and this is where basic product information is required to set up a product in the system.

This process can either begin with teams creating new products within the system or they can choose to import data from an ERP, a spreadsheet or via a supplier. Once the product has been created, it’s available across your entire business for other colleagues to add data to.

Watch more about the Initiate stage here:

Click here to watch the video on Youtube

What are the steps in product initiation?

In this first stage, all you need to do is add in basic core product information. However, we’ve got over 21 years of providing software and services to the retail sector, so we’ve used this to hone OMIO PIM to be as retail-friendly as possible. Because of this, information such as SKU-level data, including size scales, style and colour can be added, but you can also add in the product’s initial costs and retail costs, which a linked ERP system can then use to create purchase orders. Plus, OMIO PIM also has bi-directional feeds and standard APIs so that it can easily connect to wider systems.

Why is quick product initiation important?

There’s many benefits to having a fast product initiation process – here’s just a few of them.

  • Firstly, an obvious benefit is that if product initiation takes less time, then that frees up your teams to use the spare time elsewhere. With OMIO PIM, products can be set up and ready in just 45 seconds, meaning that the products are then within the system for other teams to be working on.
  • Fast product initiation also increases your speed to market. With less time needed to set products up and then making them available for collaboration, no-one is hanging around, slowing the process down. Get those products out to market, fast!
  • Handling product data is an extremely important task – but it can be a bit tedious, especially if you’re managing lots of products, in multiple seasons, suppliers and spreadsheets. With OMIO PIM, product initiation is super speedy, user-friendly and a simple process that makes life easier for your teams.

Ever wondered what sort of return on investment (ROI) a PIM could deliver to your business? Click here to try out our free ROI calculator.


  • 19th February 2021
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

Add me on LinkedIn

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