• Friday 26th June, 2020
Written by Anna Murphy, Communications Lead
Think you know PIM Think again. Meet our OMIO PIM Overview

PIM: it’s a system that’s just about product information management, right? Well, not quite. Although you’d be correct in thinking that a PIM solution makes handling multiple layers of product content a dream, you’d be wrong for assuming that that’s where its capabilities start and finish.

For example, did you know you can reduce your rate of returns by up to 40% through providing accurate product descriptions with rich content? Plus, did you know that using a PIM with an PXM approach, such as OMIO PIM, can turn your internal workflow from something quite linear to a collaborative process, with multiple people being able to work on the same product at the same time?

As experts who have worked in the retail technology sector for the last 21 years, it was crucial to us that we created a retail specific PIM solution that was truly end-to-end, with the ability to create products in the system (rather than just adding them – although you can do that, too) and with a solution that brought multiple benefits to both the overall business and to head office users.

We’ve created an overview of OMIO PIM to answer the questions we’re frequently asked.

What does a PIM do?

A unique experience for the customer is critical. The product information required for someone who shops on Amazon is different for the customer who shops on eBay, Zalando or Walmart, to name a few. With our PXM approach, tailor your content to the demographics of each selling channel, whilst rapidly speeding up the process of getting those products to market, with accurate and complete data. PXM is important because whilst its approach is centred around providing the best experience for your customers, it also keeps the users and the retail teams utilising it at the heart of the route to market process, with OMIO PIM making this process simple and user-friendly. In fact, you can even create products using basic product data in as little as 45 seconds.

Based on our heritage and understanding of retail along with our customers, we have identified how you can increase your business in a different landscape and test markets before committing to stores.

Who are we? And why talk to us about PIM?

We’ve been working with technology and retailers for over two decades. With our rich heritage, we provide completely future-focused software solutions and managed IT services.

It was important to us to offer a business-led solution, which enables today’s businesses to grow without significant investment. We’ve been working closely with retailers and industry experts to provide a software solution that overcomes the key frustrations, challenges and delays associated with getting products to market. We’re proud that OMIO PIM does just that.

Still have more questions? Download our PIM overview to learn:

  • Why do you need a PIM now?
  • How does it work? Meet the 5 Stages of OMIO PIM
  • What are the overall benefits?

Click here to download the overview. 

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