OMIO PIM

We’re on the List! OMIO PIM is Shortlisted for RTIH Innovation Awards 2020

  • 25th November 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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Retail Technology Innovation Hub (RTIH) has unveiled its shortlist for its national 2020 Innovation Awards – and we’re very excited to announce that we’re on the list!

Retail Assist has been shortlisted for Technology Vendor of the Year (UK), mainly for its in-house solution, OMIO PIM.

A new award category for this year, Technology Vendor of The Year (UK) celebrates companies that have developed innovative technologies and worked with retailers to transform the customer experience or back-end operations or both.

Scott Thompson, Editor and Founder of Retail Technology Innovation Hub, said: “The coronavirus outbreak has shown just how resilient and fast moving the retail industry can be. This is reflected in the shortlist for Technology Vendor of the Year (UK), featuring agile, innovative tech ventures who have performed strongly in challenging times. We were inundated with entries and it was a challenge deciding which ones should make the cut and which would miss out. We were really impressed with the standard of entries, so to make the shortlist is no mean feat.”

OMIO PIM is a retail-specific PIM (product information management) system, with customers such as Whistles and Mint Velvet.

Laura Boyd, Trading Director at Mint Velvet, spoke to Drapers about why they chose to onboard OMIO PIM. She said: “What I really, really like about OMIO PIM – and it makes me smile when I think about it now – is that aesthetically it’s the nicest looking product I’ve seen. When something makes you smile when you look at it and when something reminds you of, perhaps, the front end that you use at home when you’re using an Apple Mac, or of some of the controls you use on social media, you know that young people are going to absolutely adopt it very easily. It stood out by a mile.

“Now, aesthetics aren’t going to sell a product – you have to make sure it functions as well. So, second to the aesthetics, is an end-to-end solution that’s not ‘just’ a PIM solution. Other PIMs are basically just attribution management systems, but the bit that OMIO PIM does on top is that it’s taken the product and style creation part of the process and that sits in the PIM as well. Other PIMs just were not as end to end. What OMIO PIM has is an end-to-end, ready-to-go, complete product and I honestly can’t think of anything you’d want to add to it that Retail Assist haven’t already thought of.”

The next stage of the award process sees the judging panel to cast their votes and provide their feedback, with the category winners revealed in mid-December.

Alex Broxson, Chief Marketing Officer at Retail Assist, said: “We’re absolutely delighted to be shortlisted for such a prestigious award. OMIO PIM has been developed by retailers, for retailers, and we’re very proud of the benefits it brings to business across our industry. It’s been a fantastic year for OMIO PIM and we’d like to offer our congratulations to the other businesses who have been shortlisted, too.”

  • 25th November 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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