OMIO PIM’s 2020: Our Round-Up of the Year!

  • 30th December 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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Well, it’s been quite a busy year since we launched in May… Although 2020 might have robbed us of our plans for a big launch party (don’t worry, hopefully there’s more of that to come in 2021!) there’s still been many amazing moments in an otherwise turbulent year.

Here’s our top moments of 2020.

New Clients

Our favourite moments this year? Signing two new clients! We were delighted to welcome womenswear retailers Mint Velvet and Whistles, as they on-board our PIM solution to help manage their product data.

Ian Hartley, Senior IT Manager at Whistles, said: “We chose OMIO PIM based on its ability to improve workflow management and streamline data movement between third parties and concessions. Our long-standing relationship with Retail Assist means that we can trust in a partner who will support our business plans, bringing improvements to our internal processes and to our customers.”


We were also really chuffed to be featured in leading industry publication, Drapers. Drapers spoke to Laura Boyd, Trading Director at Mint Velvet about why she chose to implement a PIM solution.

Laura said: “So what I really, really like about OMIO PIM – and it makes me smile when I think about it now – is that aesthetically it’s the nicest looking product I’ve seen. When something makes you smile when you look at it and when something reminds you of, perhaps, the front end that you use at home when you’re using an Apple Mac or of some of the controls you use on social media, you know that young people are going to absolutely adopt it very easily. It stood out by a mile.

“Now, aesthetics aren’t going to sell a product – you have to make sure it functions as well. So, second to the aesthetics, is an end-to-end solution that’s not ‘just’ a PIM solution. Other PIMs are basically just attribution management systems, but the bit that OMIO PIM does on top is that it’s taken the product and style creation part of the process and that sits in the PIM as well. Other PIMs just were not as end-to-end. What OMIO PIM has is an end-to-end, ready to go, complete product and I honestly can’t think of anything you’d want to add to it that Retail Assist haven’t already thought of.”

You can read the full article here or our article highlights here.

Our First Award Nomination!

We were also delighted to be announced as a finalist for RTIH’s Innovation Awards 2020 for Technology Vendor of the Year (UK).

This category was new for this year’s awards, celebrating companies that have developed innovative technologies and worked with retailers to transform the customer experience or back-end operations or both.

Scott Thompson, Editor and Founder of Retail Technology Innovation Hub, said: “The coronavirus outbreak has shown just how resilient and fast moving the retail industry can be. This is reflected in the shortlist for Technology Vendor of the Year (UK), featuring agile, innovative tech ventures who have performed strongly in challenging times. We were inundated with entries and it was a challenge deciding which ones should make the cut and which would miss out. We were really impressed with the standard of entries, so to make the shortlist is no mean feat.”

Going International

As part of our growth in wider territories, we were also very excited to announce that our OMIO website is now translated to Italian, German, French and Spanish, meaning that whether you say hi, hallo, bonjour, ciao or hola, we’ve got a website for you!

Our People

We’ve loved showing you some of the people behind the team at OMIO: our Head of Business Development – Solutions, Lisa Bowden, spoke to RTIH about OMIO (read the article here) and we also introduced you to Stacey Dorrian: with over 20 years of retail and merchandising experience and her previous role as Head of Merchandising, Stacey worked with our OMIO team to develop our software so that it meets and exceeds the requirements for modern retail teams. Filmed before we went into lockdown, you can watch her video interview below or click here to watch on YouTube.


But it’s not just content that our people were getting involved in. We were also immensely proud to support Lisa’s charity challenge: having been diagnosed with Triple Negative Stage 3 Breast Cancer in February 2019, Lisa endured two major surgeries, 8 horrific months of chemotherapy and many, many difficult complications along the way. However, this year, she took part in her own Race for Life, completing the 5 kilometer walk with her husband, Kieran. Their walk raised an incredible £2,180 plus £448.75 in Gift Aid for Cancer Research. Congratulations, Lisa!

Whatever your plans are to bring in the new year, thank you for all of your support over this last year. We wish you a wonderful and prosperous 2021!

  • 30th December 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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