It’s a truth universally acknowledged that lockdown – and Covid-19, to be specific – has placed much strain on retail brands. But PXM brings many solutions to these issues; as the next evolution of PIM, or product experience management, it does just that: it places the experience of those using it and those benefiting from it at the centre of what it does. And, with stress placed on those working remotely and with more challenges when it comes to connecting with customers during lockdown, the experience of your staff and customers alike is paramount.
So, what does PXM mean and what does it mean for you right now? Here are our top reasons why PXM is even more important during Covid-19.
What is a PXM?
A PXM is the next evolution of PIM; whilst this system still manages product data, it also thinks about who will be using the system and also who will be benefiting from it (in retail’s case, this is the customer).
Whilst a PIM can seem like a linear system – product data goes in and then is sent out – a PIM with a PXM approach, such as OMIO PIM, means that everyone and everything is joined up, from the users to the customers. It’s a more holistic solution that also increases the speed to market; if everyone is working collaboratively, a product’s release to market encounters fewer hurdles and with more accurate data.
You can read more about PXM and its benefits in our blog ‘PXM: The Evolution of PIM’ here.
How does PXM help retail teams?
For OMIO PIM, we have a PXM-approach: our solution offers workflow so that teams can work collaboratively on product data, with several people accessing the same product at the same time. With working remotely meaning that you can’t just turn around to have a chat with someone to see where they might be at with a certain product, the system easily shows which parts of the product data are missing and also means that head office users don’t need to wait until someone is out of the spreadsheet before they start working on it – something that can be a nightmare when everyone isn’t in the same building.
Because of our workflow process, if any data is missing or incorrect by the time the product is ready to be published, it can be reviewed and sent back to the original author. Our user-friendly traffic light functionality means that if there’s an issue, it’s easily flagged.
2. React to Trends
Having a firm grasp of product data and responding to trends is crucial at any time, but especially when it comes to lockdown. With more people buying certain products than usual (anyone else been living in tracksuit bottoms and leggings or is it just me?) it’s important to attribute your products differently and to make swift changes if needed. OMIO PIM allows quick and easy edits, so that your teams can reflect the product description and attributes to changing trends and influencer marketing, too.
How does PXM help customers?
1. Enriched Content
Whilst lockdown measures are lifting, store footfall is still much lower than usual. This means that it’s even more important for brands to reach their customers via digital channels whilst still offering a cohesive customer experience. One of the best ways to do this is to give enriched product content; with full details and comprehensive attributes, including photos, fabric content and sizing details, brands can present a product with as much detail as the customer could expect to experience in-store.
2. Product Range
During this period, it’s become essential that retailers really need to quickly provide a product range that reflects the environment that consumers are experiencing. With loungewear and leisurewear sales increasing, it’s imperative that retailers can get these items to market quickly and efficiently, so that the products can meet customer demand, whilst also proving to customers that brands understand the customer environment and their changing routines during this time. Whilst a PXM greatly improves speed to market by allowing retail teams to work collaboratively, it also allows retailers to easily test new digital markets, tapping into customers in new areas. Presenting your products to the people who need them aids this positive customer experience, especially to those who might be shielding or unable to visit their local high street.
OMIO PIM has a PXM-approach. Based on our decades of retail experience, we’ve developed a solution to meet the needs of the market. Our experts would love to show you’re a demo: click here to get in touch.