OMIO PIM

“Having a PIM has opened doors for us” We talk to Mint Velvet’s Trading Director About OMIO PIM

  • 19th November 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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Naturally, we think very highly of OMIO PIM and we’re exceptionally proud of the ROI (return on investment) it can deliver to retail businesses. However, we were delighted to see Drapers’ interview with Laura Boyd, Trading Director at Mint Velvet, whilst she explained her thoughts on OMIO PIM and the benefits it brings to Mint Velvet.

Continue reading to see our highlights from the interview or click here to read the full article.

 A Retail-Specialist PIM

With so many PIM solutions available, why should retailers go for OMIO PIM? Laura explained: “So what I really, really like about OMIO PIM – and it makes me smile when I think about it now – is that aesthetically it’s the nicest looking product I’ve seen. When something makes you smile when you look at it and when something reminds you of, perhaps, the front end that you use at home when you’re using an Apple Mac or of some of the controls you use on social media, you know that young people are going to absolutely adopt it very easily. It stood out by a mile.

“Now, aesthetics aren’t going to sell a product – you have to make sure it functions as well. So, second to the aesthetics, is an end-to-end solution that’s not ‘just’ a PIM solution. Other PIMs are basically just attribution management systems, but the bit that OMIO PIM does on top is that it’s taken the product and style creation part of the process and that sits in the PIM as well. Other PIMs just were not as end-to-end. What OMIO PIM has is an end-to-end, ready to go, complete product and I honestly can’t think of anything you’d want to add to it that Retail Assist haven’t already thought of.”

Better ROI

Many retailers are having to make difficult decisions that weigh up the potential return that they can look to receive, ultimately having to decide if the ends justify the means. However, having a PIM can remove the stress from this as Laura explained: “Having a PIM has opened doors for us to consider working with new partners. Recently, we’ve had to make lot of decisions about who we want to continue working with and who we can’t continue with whilst our focus diverts to store recovery and ecommerce optimisation. Everything we do currently has to add real value. In terms of the expansion of our brand, we have been approached by various businesses who would like to work with us, but I made the decision recently that it’s just too complicated and the work level in the current environment doesn’t make sense for the return that we would get in some cases. What OMIO PIM is going to do is allow us to engage with new partners without feeling like this is a massive amount of effort for what could be low return because it’s going to be relatively simple.

Job Satisfaction

Working remotely brings many challenges to head office teams, but especially when it comes to maintaining the same levels of collaboration when everyone is working in completely different locations. With many challenges that working from home brings, it’s even more important that businesses as able to support their colleagues and to have user-intuitive that support their working experiences. Laura said: “I’ve experienced this when I worked for other retail brands and it’s still the same at Mint Velvet. Product data entry isn’t a very exciting job and it’s an entry level role with a lot of administrative tasks. So, you recruit lovely, talented people to do this role and, after six to twelve months, they want to fly on and do something else. I think, with a PIM, we’re on a financial saver in the long run because we currently have this churn of people and we have two full-time roles managing product data. OMIO PIM will make their role easier to carry out – it’s a nice system to use and they’ll have job satisfaction coming out of that. Using OMIO PIM, we’ll also be able to reduce that to a single individual and then enjoy the added value of that other person being used somewhere else within the business, which is going to make a radical difference.

 

Do you want to work out the potential ROI your business could receive from implementing OMIO PIM? Click here to visit our ROI calculator.

  • 19th November 2020
Anna Murphy, Communications Lead

Written by Anna Murphy, Communications Lead

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