• Wednesday 1st April, 2020
Written by Anna Murphy, Communications Lead
Reasons to Expel Excel in 2020! What are PIM’s benefits over Excel

As more and more of us have moved our work offices into our home environments, the need for comprehensive digital systems has never been more important. However, this recent work upheaval has shown us that just because we’ve always done things one way doesn’t necessarily mean that it’s the best way to work and this could not be more true than for Excel. Since its launch in 1985, the spreadsheet technology created by Microsoft has made itself ubiquitous. Its appeal comes mainly from accessibility, easy availability and standardisation. If you’re reading this on a computer, chances are Excel is just a couple of clicks away.

Yet despite its usage and worldwide popularity, however, there are many flaws that users encounter. Users are only human and can make errors, and other issues stem from the inability of users to see recent updates and the inefficient sharing of information to those who might need it.

But it’s not all digital doom and gloom. The answer? Businesses are increasingly looking for an alternative and finding it in PIM

Benefits of PIM Over Excel

1. Multi-person usage

PIM eradicates the problems that many businesses find with Excel. It grants multiple users access to product information simultaneously. While co-authoring is possible with Excel, the process isn’t easy and offers severe limitations, which can turn quickly into problems. PIM takes a different approach, promoting the easy usage of multiple persons to access, amend and edit product information at the same time.

2. Purpose Built

While Excel is used for many different purposes, it’s important to remember that a lot of those activities aren’t what the spreadsheet was specifically designed for. A PIM system, on the other hand, is purpose-built for the handling of mass product data across various departments and for multiple platforms. It has been constructed with this task in mind, meaning that attention and awareness have been paid to what works in this context and what doesn’t. Major advantages come in the strong ability of OMIO PIM to include written descriptions, product imagery and other data forms in one unified place – all things that Excel cannot cater for.

3. Multichannel Experience

With its PXM approach, improving the customer experience (CX) is a central part of the benefits offered by OMIO PIM. With people  currently being encouraged to avoid physical stores, in light of COVID-19, and to instead do their shopping online, taking a multichannel approach with a strong digital presence is incredibly important now more than ever. It is also something that customers not just demand but expect; they want the same experience from brand to customer across all touchpoints. OMIO PIM not only supports this but facilitates it, helping to streamline and enhance CX via close links with Product Experience Management (PXM).

4. Get Speedy

With reduced staffing, supply chain issues and strain on digital resources, fashion retailing has been placed with many challenges due to COVID-19. However, if you’ve got stock waiting to be sold, don’t let it stagnate. OMIO PIM speeds up the route of products to market; items are more speedily and accurately presented to and obtained by the consumer. By streamlining the data handling process throughout your business PIM can facilitate a quicker process, resulting in your products hitting the market exactly when – and where – they need to.

And finally…

Adding a PIM system reduces the strain on numerous departments and can in turn boost overall business performance. Less wastage of time and resource across the business could just free up the vital money and man-hours to allow for diversification into new product lines or new markets. The possibilities are endless.

If you want to invest in your internal systems to boost efficiency and strengthen your digital presence, get in touch with us here.

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