A Guide to… PXM

PXM stands for product experience management and is all about creating a compelling and engaging experience which convinces your customer to buy. It also incredibly important for setting up personalised experiences for your customers, tailoring your content to suit the audience and channel.

In this guide, we talk you through what PXM is, how it positively impacts your retail head office teams and why it’s vital for a positive customer experience. Plus, we’ll explain how PXM helps to set your business up for the future whilst meeting the many evolving demands of today’s retail environment.

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In our guide, we also cover:

What’s the difference between PIM and PXM?


How does PXM help retail teams and their customers?


What to look for when purchasing a PIM solution

"Whilst a PIM can seem like a linear system – product data goes in, is stored and is then sent out – a PIM with a PXM approach, such as OMIO PIM, means that everyone and everything is joined up, from the users to the customers. It’s a more holistic solution that also increases the speed to market"
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