These days, it’s not just ‘enough’ to give customers some product information. Yes, accurate and detailed product data is key to positive customer experience, but it’s not enough with data alone. Modern customers are, in some ways, returning to retailing of old; they want a more emotional connection with products and brands, with descriptions that mean actually something to them and with all of the digital assets that make the product relevant to that particular consumer.
PXM, or Product Experience Management, is the evolution of PIM; where PIM is a solution that allows data to be entered via a single port of entry before being published to multiple channels, PXM takes it one step further, allowing retailers and brands to present optimum product experiences.
In today’s retailing climate, omnichannel customers have grown to expect a connected and convenient shopping process, regardless of channel, time or place. By using a PXM solution, product data can be tweaked and tailored so that the right description is entered for the right product, personalised for the right channel with the right cultural expectations and context. Mix these descriptions with an array of images and attribute sets and the customer experience is underpinned with a truly positive network, leading to improved conversions, superior customer satisfaction, reduced returns and, ultimately, strengthened brand loyalty.
OMIO has a PXM approach, helping retailers to improve their customer experience. By mixing the best of both PIM and PXM, OMIO PIM has a single port of entry for all data, so that the chances of inaccuracies and duplicate data are minimised, helping retail teams to step away from time-consuming spreadsheets. Utilising its PXM core, OMIO also allows retailers to fine-tune their product copy to meet the needs of the corresponding channel and market, ensuring that consumer needs are not only met but reflected in the product description. As well as facilitating an enriched customer journey, OMIO PIM also enhances a retail team’s product workflow; rather than a ‘pass the parcel’ effect of emailing spreadsheets from one team member to another, several people can work on product data at the same time, meaning that it’s a faster route for products to be published to market.
Ready to enter the product data future? Find out how our PXM approach can lead your digital strategy.