This week, we’re pleased to share our interview with retail consultant, Stacey Dorrian. Filmed before we went into lockdown, Stacey has over 20 years of retail experience, specialising in merchandising and data analytics. With her last role as Head of Merchandising, Stacey has worked with our OMIO team to develop our software so that it meets and exceeds the requirements for modern retail teams.
Watch our interview with Stacey below:
You’ve helped us to shape OMIO PIM. What benefits do you think it will bring?
It’s been exciting to actually work on something that you could see was going to provide a really good solution to a lot of retailers. I think the way the information is going to be visible to more departments across head office, speed up the process in order to get products live into all of the different channels, has been great.
What are the key frustrations in getting products out to market?
The retail landscape has changed so dramatically over the last few years and I think speed has been something that a lot of retailers have potentially struggled to keep up with. But the customer has so many more opportunities for where they can shop and it’s all about convenience, so quite rightly a lot of retailers are looking to expand the channels which they can offer their products to the customer, which is the right thing to do. But, for every new channel that you open, there comes a lot of administration in terms of getting product information ready.
How will OMIO PIM benefit merchandisers and wider retail teams?
I could see with OMIO PIM that a lot of frustrations that I’ve come across could be resolved through a tool like this: being able to have all of the product information in one place for different departments across the head office, in particular, to have access to it at any given one time, being able to then disperse that information out to various channels, without the need for multiple spreadsheets, I think is going to be key.
What are the biggest challenges caused by working across multiple systems and spreadsheets?
One of the biggest things was working across the different departments, so it’s not always the people that have the information about the products that are also the people that are going to need to distribute the information about the product, so you’ve got a time lag between trying to get information from the creative departments through to the digital department or the merchandising department. Then there’s also the fact that it can be quite heavy in terms of administration, so once you’re getting on to, you know, your twelfth different channel of repeating the same information about one product, there can be human error, which obviously something like OMIO PIM would reduce.
How does OMIO PIM prevent errors?
There may be different information going onto different spreadsheets, there may be different interpretation of the information. Something like PIM actually just streamlines that and gives you one view of the product that can then be translated as it needs to be for the different channels.
How will OMIO PIM streamline the product workflow?
A really fantastic part of OMIO PIM is obviously the workflow, which shows the journey of the product and the interaction of all of the teams in head office working in a more collaborative way in order to publish the information about a product out to markets. I think one of the key frustrations that I’ve found has been missing information and not knowing at what stage we’re at in being able to publish a product’s information. So, have we got the right imagery? Have we got the right SEO? Have we got the translations? There’d be more visibility across the teams to see where everybody’s at.
How does OMIO PIM improve product experience management?
In terms of the translate function within PIM, I can see that it would be really useful for retailers to be able to start to provide different experiences in terms of things like imagery so, for example, OMIO would allow the retailers to be able to use the images that they take and then use OMIO to then distribute the different imagery, for example by channel.
So, any final takeaways?
It’s been great fun working with Retail Assist on this project. It was something that, when I was first approached to do it, I was really excited to do it because I could see that it was going to add so much value and take away so much frustration for different departments within the head office.