Brand website. Concessions’ websites. Instagram. Facebook. Amazon. No matter what your online channels, retail businesses with any online presence will be dealing with vast amounts of information. It’s paramount that every product advertised and sold online needs a detailed description; sizes, patterns, materials and colours are just the beginning, and when this information changes or alters due to SEO demands or influencer marketing, managing all the various descriptions can be a huge undertaking.
The changes or updates to a product’s description doesn’t just impact the retailers’ own website, but all of the online channels in which it is for sale. This can mean updating 12 different selling channels just for one product, taking time, effort and cost to the business.
With Product Information Management (PIM) software, retailers can update product information just once, to then publish out all changes to all 12 selling channels. This saves time, effort and cost impact to the business, essentially getting products to market as fast as possible in the most optimised way. This helps retailers to maximise the opportunity to sell stock at full price: the aim of any retailer.
But how do we make the cost of ownership of a PIM solution as simple, efficient and cost-efficient as possible?
Here are our three top reasons why you need a cloud-based PIM – and it’s as simple as ABC.
A is for Accessibility
The issue of access is a huge draw of any cloud-based storage and PIM is no exception. The need to be connected to particular devices is totally removed, meaning that information updates are possible anywhere that internet connectivity is available.
With OMIO PIM, different levels of control can be set and settings adjusted so that those with suitable responsibility within a business can be given enhanced access to any features they may need, ensuring that workflow processes are managed effectively.
B is for Big Data Management
Keeping data in a storage method that is safe, secure and reliable is vital; cloud-based PIM provides many advantages in this area. Not only is security encrypted in rigidly guarded infrastructure, reliability is also enhanced by the removal of equipment from the business environment with full back-ups in place.
Many options exist to customise the user interface and experience, in order to find storage options that specifically suit the needs of the business. There are also no demands on how much storage can be provided, meaning that no matter how vast the amount of information needed, it can be retained.
The move to SaaS has largely been driven by the increasing amounts of big data being stored. Managing this has, of course, demanded changes in data storage, with software such as PIM being cloud-based placed at the very forefront of these changes.
C is for Cost effective solution
Operating PIM in a cloud-based manner on a Software-as-a-Service (SaaS) model, sees software ‘leased’ rather than outright purchased, avoiding large hardware outlay costs.
Any alterations or updates can be undertaken away from the business, meaning that the onus is not placed on the user to find and employ staff that are knowledgeable and capable enough to be able to do so in-house. Physical costs that may be incurred such as servers and the provision of space to store them are also removed. Initial implementation is cost effective, quick and easy.
Want to know more about how OMIO PIM can help you to manage your information effectively? Our SaaS model helps retailers to expand their digital offering whilst improving workflow and improving content management – vital for any digital footprint. Get in touch here to find out more.